Hotels.com x NBA Social Campaign

Prodcued a 360 Commercial campaign that included social videos that tied to the NBA All-Star Weekend.

Jaime Jaquez Jr. participated in the 2024 All-Star Dunk Contest. We were able to capitalize on NBA All-Star Weekend with a few quick turn concepts supported by Jaime’s social channels, further embedding our brand with the league and NBA culture.  During the weekend, Jaime gave us a quick tour of his hotel room in Indianapolis. He showed us how he learned to Hotel Like a Pro, ever since Jimmy took him under his wing in our TVC campaign. 

Hotel Like a Pro

Hotel Dunks

Jaime Jaquez Jr participated in the All-Star Dunk Contest, and as a league sponsor, it’s only fitting that we’ve cooked up a few hotel-centric dunks for occasion.We worked with Jaime to create an Instagram teaser film where he attempts 3 hotel-inspired dunks with equally playful names - The Nothing But Robe, The Late Checkout, etc

“Checking In”

For Jaime’s All-Star Saturday Night debut, we collaborated with fashion designer, Greg Lauren, on a custom hotel robe for Jaime. We blended the world of hotels and NBA fashion to create a one-of-a-kind ‘statement piece’ for Jamie to wear on Saturday night.

Coverage of Jaime in the robe was featured on TNT, and drove organic conversation on social media including posts by NBA (86M followers), Jordan brand (27M), Bleacher Report (22M), Hoop Mag (26M), and more.